The Marketing Management Program of Study focuses on careers that formulate policies and

direct the operations of businesses and corporations, nonprofit institutions, and other organizations. In smaller firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies.

 

Simulated Workplace:

The Marketing Management program is a simulated workplace company that follows the WVDE

standards for preparing students for successful entry into today’s workplace. The SWP company, Terrific Temps, Certified Office Professionals produces, markets, and sells products. Examples of our products are t-shirts, sweatshirts, hoodies, hats, coffee mugs, posters, banners,

and business cards.