The Marketing Management Program of Study focuses on careers that formulate policies and direct the operations of businesses and corporations, nonprofit institutions, and other
organizations. In smaller firms, the owner or chief executive officer may assume all advertising,
promotions, marketing, sales, and public relations responsibilities. In large firms, which may
offer numerous products and services nationally or even worldwide, an executive vice president
directs overall advertising, promotions, marketing, sales, and public relations policies.
In addition to this course, students may choose to take a second-course Principles of Business to further their studies and earn another certification the following year.
Simulated Workplace:
The Marketing Management program is a simulated workplace company that follows the WVDE
standards for preparing students for successful entry into today’s workplace. The SWP
company, Happy Threads, produces, markets, and sells products.
Examples of our products are t-shirts, sweatshirts, hoodies, hats, coffee mugs, posters, banners,
and business cards.